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How WhatsApp Makes Money as a Free Messaging Service

WhatsApp is one of the most popular and widely used messaging apps in the world. It allows users to send text, voice, video, and image messages, as well as make voice and video calls, over the internet. WhatsApp has more than two billion users in over 180 countries, making it one of the largest social media platforms in the world.


But how does WhatsApp make money as a free service? Unlike other apps that rely on advertising or subscription fees, WhatsApp does not show any ads to its users or charge them any fees to use the app. Instead, WhatsApp makes money through two different services it provides: WhatsApp Business and WhatsApp Pay.




WhatsApp Business

WhatsApp Business is a service that allows businesses of all sizes and types to communicate with their customers and clients through WhatsApp. Businesses can use WhatsApp Business to create a profile, send automated messages, provide customer support, and share product catalogs.


WhatsApp Business has two versions: WhatsApp Business App and WhatsApp Business API. The app is free to download and use for small businesses, while the API is a paid service for medium and large businesses that need more advanced features and integrations.


WhatsApp Business API is the main source of revenue for WhatsApp. The API charges businesses a fee for every message they send or receive through WhatsApp. The fee varies depending on the country and the type of message. For example, in India, the fee is $0.0085 per message for up to 250,000 messages per month. The fee decreases as the number of messages increases.


WhatsApp Business API also charges businesses a fee for using WhatsApp Pay, which is another service that WhatsApp provides.


WhatsApp Pay

WhatsApp Pay is a service that allows users to send and receive money through WhatsApp. Users can link their bank accounts or debit cards to WhatsApp and use it to pay for goods and services or transfer money to their friends and family.


WhatsApp Pay is currently available in India and Brazil, where it has millions of users. WhatsApp Pay is free for users to send money to their contacts, but it charges businesses a 3.99% transaction fee for receiving money from customers. This fee is shared between WhatsApp and the payment partners that enable the service.


WhatsApp Pay is not only a source of revenue for WhatsApp, but also a way to increase user engagement and loyalty. By enabling users to make payments within the app, WhatsApp can keep them on the platform longer and encourage them to use other features such as shopping or ordering food.


Conclusion

WhatsApp is a free messaging service that makes money through two different services it provides WhatsApp Business and WhatsApp Pay. These services allow businesses to communicate with their customers and accept payments through WhatsApp while charging them a fee for every message or transaction. These fees generate billions of dollars in revenue for WhatsApp every year, while keeping the app free and ad-free for its users.

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