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Navigating Disney’s Challenges in the Indian Market

Disney, a global entertainment conglomerate, has been facing challenges in the Indian market. Despite its best efforts, Disney’s crown jewel streamer, Hotstar, is struggling to contain subscriber loss. This blog post aims to delve into the reasons behind Disney’s struggle in India and explore potential strategies for improvement. The Indian Market: A Unique Landscape India, with its diverse culture and rapidly growing digital infrastructure, presents a unique set of challenges and opportunities for global entertainment companies. The Indian market is characterized by a strong preference for local content, competitive pricing, and a vast regional diversity in language and tastes. Disney’s Performance in India Despite its global success, Disney has been facing a steady decline in its Indian subscriber base. Disney+ Hotstar reportedly lost 2.8 million subscribers recently. However, Disney’s TV business continues to pull profit. Disney+ Hotstar, India’s leading video OTT provider, reported