Alibaba is a Chinese multinational technology company that specialises in e-commerce, retail, internet, and cloud computing. Founded in 1999 by Jack Ma and 18 others, Alibaba has grown to become one of the world's largest and most valuable companies, with a market capitalisation of over $201.04 billion as of November 2023. Alibaba operates various online platforms that connect millions of buyers and sellers across different markets and industries, such as Alibaba.com, Taobao, Tmall, AliExpress, Alipay, Alibaba Cloud, Ant Group, Cainiao, and more. Alibaba also invests in various sectors, such as digital media, entertainment, healthcare, education, and innovation. In this blog post, we will examine the history, business model, strategy, strengths, weaknesses, opportunities, and threats of Alibaba, and analyze how it became a global e-commerce giant. History of Alibaba Alibaba was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China, who had a vision to create an